With all the planning done, we moved on to the actual filming. Unfortunately we had very little time in which to complete the filming aspect of the music video, so we decided to shoot the music video over the course of one day during a weekend. We managed to get more than enough footage to work with by the end of it, even having enough to miss out entire scenes that we'd shot but didn't have time to fit in.
Here's the music video in all its glory;
http://www.youtube.com/watch?v=5TAgsZPvDck&feature=channel_video_title
The basic premise is that our main character, who remained nameless (like all the characters in the video) would be dumped by his girlfriend (also nameless). The main character would go through a dark time, wandering aimlessly as he tries desperately to find meaning in the world after the love of his life has left him. There is a lot of time spent watching him descend into the darkness of an underpass, representing his descent into darkness as he feels the world become darker and darker. A section where he looks into the distance while sitting on a bench represents how he looks back to the past, trying to find a way to get things back to the way they are. The video continues with a scene where he sees his nameless friend with his ex, where he climbs to the top of a multi-story car park, looking over the edge, contemplating jumping off. The video concludes with a scene where he walks off into the darkness - since this follows on directly after a shot of him running across the roof of the multi-story car park, it ends on a deliberately ambiguous note, leaving the audience questioning whether he jumped and we're seeing his descent into darkness, or if he is actually just walking down a dark street.
After the editing was finished and it was uploaded to YouTube, we looked back at it and compared it to Andrew Goodwin's theories, as laid out in his book "Dancing in the Distraction Factory." From the offset we'd decided to contradict the lyrics rather than directly represent or amplify them, and this shows - the video has a very dark vibe, as opposed to the fairly uplifting and optimistic theme of the song. This is very prominant when the song reaches the point where the vocalist proclaims that "The blues they send to beat me won't defeat me", which is where the protagonist descends into the darkness of an underpass as he contemplates what to do with his life. Furthermore, there was a focus on one main character, but this was done more to show his reactions to the events happening around him rather than to sell the image of a vocalist or band. There was also a distinct lack of any references to voyeurism or anything like that - the nature of the song and the basic premise left little room for any reference to voyeurism.
Whilst watching it back, and taking into account the thoughts from others in our media class, we realised that we hadn't made the final scene as well as we'd hoped - it wasn't clear that it was supposed to be questionable, and people would either think that the shot was out of sync with the story of the rest of the video, or that he had just decided to walk away rather than jump. This could have been avoided by perhaps having the protagonist fade out of view as he walked away, but we didn't think of that when we were shooting. We also saw that it was painstakingly obvious when we were simply holding the camera rather than using a tripod - the camera was noticeably unsteady whenever the tripod wasn't used, and this caused a huge distinction with the quality of the footage shot using a tripod and the quality of the footage shot without one - obviously we should have used the tripod for every scene (or, at least, a great deal more than we eventually did). Continuity was also a problem - since the footage was shot out of sync throughout the course of a day, some shots were done in the morning, some in the afternoon, some in the evening and some at night, the time of day seemed to change erratically and illogically.
Apart from that, the music video was received fairly positively, with people commenting on the camera angles and the originality of the ideas that went into the video. However, it was noted that a music video that tries to defy conventions being used in our coursework was perhaps not the best idea ever.
All in all, we learnt that it is usually best to have too much footage rather than too little, as we had a lot of footage to go through and were basically able to pick and choose the best parts of what we'd filmed. We also learnt that it is VERY difficult to film steady moving shots, which leads us to believe that we're probably not going to rely on shots where the camera moves when we shoot future tasks. One other lesson we learnt was to spell things out for the audience - whilst we may think that the ideas behind our production pieces are obvious, in the end, we're the ones making it, so of course it's going to be clear for us. Spelling it out for the audience means that they're definitely going to understand the message we're trying to convey, which, in the end, is all we want them to do.
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